Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor.
One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing.
To ensure search engines include your site in their Internet maps, you must:
- Link your documents together logically
- Structure URLs properly
- Name URL paths correctly
- Connect to sites search engines already know
Connect to sites that search engines already know
when you build a website for maximum SEO visibility, you need to connect it to other websites search engines are already familiar with. This is more about getting links from reputable websites than it is linking to other sites. In our subway system analogy, your site is a new stop a search engine hasn’t encountered yet. Increase your odds of search engine discovery by getting links from sites search engines frequent regularly. Announce your site to your network of users, friends, and partners. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit.