Custom Software Application Development

At Al Merak   we have capabilities to handle the entire development phases of software application development for our clients. We have a very organized process of application development from business case analysis to implementation and support of the application. Each of the application development phases can be defined with reports to keep track of the development


Enterprise applications developed by us have met the need of the business in the way its management desires. By developing custom enterprise applications, organizations can completely automate their business processes as they are. Contrary to a software product, businesses do not have to change their processes to accommodate the product. Our clients who have utilized our services have been able to achieve innovation & significant cost reductions by outsourcing the development work to us.

Our Software Development team has a unique combination of Technical expertise, Functional knowledge, Result orientation and experience. Our Custom Software Development process includes Planning, Selection of Technology, GUI Design, Prototype Creation, System Implementation, Testing, Deployment and Maintenance.

Social Media Marketing

  • Customized software enables you
  • To Derive competitive advantage
  • To Address gaps in the functionality provided by commercial packaged applications
  • To Address aspects of the business process that are unique to you
  • To Address business processes for which no solutions are available in the market

The key features of our approach are

  • Pre-defined methodologies & frameworks
  • Structured “Requirement definition process”
  • Proprietary tools to improve the effectiveness of the development process
  • Process oriented development methodology
  • Rigorous Quality Testing Methodologies
  • Rigorous program management processes

Our Expertise

  • Software Analysis and Design
  • Software Upgrade
  • Client Server Applications
  • Distributed Applications

Component Development

  • Complex applications
  • Embedded Systems
  • Data Conversion
  • Web Development
  • Systems Programming
  • Wireless and Mobile applications
  • E-Commerce Solutions
  • Database Maintenance


  • Client-Server Applications
  • Web-based Applications
  • Enterprise Business Solutions
  • Systems Software
  • Embedded Systems

The procedure we follow:

• We ensure a comprehensive and detailed analysis of the project first.
• Then categorically move towards design specifications
• Build the basic wire-frames of the idea that meticulously refers to the

Commercial-Off-The-Shelf Product.

  • This lets us develop the best supporting framework for your organizational needs
    by putting them into best development codes

Software Maintenance

Our special team of Software Engineers works upon your existing system to analyze the
performance of the software through various testing methodologies and can suggest
you changes required in software to increase efficiency, scalability and capacity of the
software as per your requirements.

Instagram Marketing

Marketing  on Instagram Style In Social Media Marketing marketers should consider Instagram for their business. Plus, you’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform.

How to Get Your Business Started on Instagram: Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it? Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.

Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel you can use to gain brand recognition and reach new customers.

We an get you what you desire with our expert online marketing team which can boost up your business with more and more clients coming in.

Facebook Marketing

Millions of users are on Facebook

this is the reason why many businesses already have a social media presence. They’re trying to find a way to reach and engage these potential customers.

They’re running Facebook advertising campaigns and doing everything they can to drive users to their websites. But for the most part, they’re spending a lot of money only to get it wrong.

Twitter Marketing

Twitter which is all about creating a community that’s engaged with your company, your products and your services. We focus is on making your brand top of mind when your followers are deciding to purchase a product or service like yours. And we do that by focusing on making the brand a friend your followers can ‘talk’ with in a way they’ve not been able to before.

WhatsApp Marketing

This service was made specially to enable advertisers to send group, advertising and non- commercial advertising messages using WhatsApp which will allow user to send photos, videos. User will be able also to send a large number of characters as well so he would get the maximum possible benefit of the sending process.

Send your bulk messages using your own database. You may measure results through reports of delivered, read and not read. Inbox and auto reply free.

  • Your databases are secure.
  • Send WhatsApp messages in ARABIC & ENGLISH
  • Send videos
  • Send images

Global Accessibility

WhatsApp messenger is a cross platform smart phone messenger and most widely used app which is available for Android, Windows, BlackBerry iOS and other operating systems of smartphones which enables mobile communication across the globe.  In addition to basic messaging, WhatsApp users can create groups, send and receive unlimited images, videos and audio media messages.

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

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