Challenges:

When Expert Systems Trading Ltd. (ESL) partnered with Merak, their objective was to modernize their online presence to better reflect their reputation as a leading general trading company in Kuwait and the GCC.

Key challenges identified included:

• Industrial Branding Representation: Designing a website that balances corporate professionalism with industrial identity, showcasing ESL’s expertise in multiple product categories.
• Complex Product Segmentation: Structuring content for diverse business activities such as valves, pumps, power systems, and chemicals while maintaining clarity and navigation ease.
• Responsiveness and Accessibility: Ensuring a smooth experience across all devices for engineers, procurement teams, and industrial clients.
• Scalable Framework: Building a platform flexible enough to support future expansion and multilingual capabilities.

Solution:

Merak designed and developed a custom WordPress corporate website that effectively communicates ESL’s industry leadership and diversified activities.

Our Solution Included:

• Custom WordPress Theme: Tailored to ESL’s brand identity with a clean, technical, and modern layout.
• Optimized “Our History” and “Activities” Sections: Clear, concise storytelling paired with visually intuitive iconography for product categories.
• Structured Product Taxonomy: Easy-to-navigate system highlighting ESL’s major divisions — Valves & Actuators, Metals, Pipes & Bends, Power Systems, and more.
• SEO Integration: Keyword-rich meta titles, headers, and content structure optimized for industrial B2B visibility in Kuwait.
• Responsive & Fast-Loading Design: Engineered for smooth functionality across mobile, tablet, and desktop screens.
• Security & Performance Optimization: SSL integration, caching setup, and image compression for reliable performance.
  

Why Merak Tech for Your eCommerce Website in Kuwait?

We specialize in custom e-commerce development for Kuwait-based businesses, integrating local payment methods and offering multilingual support. Our solutions are designed for scalability and enhanced SEO optimization to boost visibility in Kuwait’s market.