The industry is changing fast, new developments are happening in salons.
To stay ahead, salon owners and professionals need to know what’s happening in the industry.
From AI tools to sustainable initiatives, keeping up with these changes means long term business success.
In this article we’re looking at the salon trends for 2025.
Smart Salon Tech
Technology is transforming the salon industry, AI powered salon booking systems and automated salon management tools are emerging.
Many businesses are introducing POS systems for salons to boost transactions and customer interactions.
As technology evolves, getting on board with these solutions is key to being on trend for the salon industry.
Sustainable and Eco-Friendly
Sustainability is big in the beauty and wellness industry.
There is a growing demand for organic hair care products and vegan beauty treatments.
Many salons are switching to eco-friendly packaging and using water efficient salon equipment to reduce their footprint.
Going green is no longer optional, it’s essential for businesses keeping up with the trends for the salon industry.
Customised Beauty Services
Clients want personalised experiences and the salon industry is responding with AI powered hair treatments and advanced skin analysis tools in beauty salons.
With data driven strategies salons can deliver customised services, client satisfaction will increase.
Keeping up with this personalisation trend is vital for businesses looking to be ahead of the trends for the salon industry.
Mobile and On-Demand Salon Services
The demand for on the go beauty treatments is changing how clients access salon services.
Many professionals are using mobile salon apps to offer home based beauty treatments, more convenience and flexibility.
The shift to mobile is part of the salon trends for 2025.
Social Media and Influencer
In today’s digital world social media plays a huge role in the salon industry.
Businesses are using Instagram marketing for salons and TikTok marketing for salons to attract customers and grow their brand.
Working with influencers and using user generated content helps to stay relevant.
Having an online presence is key to keeping up with the trends in the salon industry.
Wellness and Beauty
The link between beauty and wellness is getting stronger so we’re seeing more wellness based salon treatments like scalp therapy and aromatherapy.
Customers are now looking for stress relief salon experiences so holistic approaches are more appealing.
Mindfulness and beauty go hand in hand with the trends in the salon industry.
Salon Subscription Models
Salon membership programs and beauty subscription plans are changing the way customers interact with beauty services.
These loyalty programs increase customer retention and revenue for the salon.
Implementing these programs can keep businesses ahead of the trends in the salon industry.
The Future of Salons: Top Takeaways
The salon industry is evolving.
By using salon technology, being sustainable and focusing on customer experience businesses can stay ahead.
Keeping up with the trends in the salon industry is key to long term success.
Looking to grow your salon business? Get in touch with us at Merak today.
